When Coke & Caine approached us to capture their debut collection, a summer collective for young urban men – we instantly visualised this shoot to be more than just a classic fashion brand showcase (if you’ve worked with us before, you’d already know how we enjoy scaling new boundaries in every project, )
We conceptualised the campaign to represent more than just clothes, to be a style statement, with iconic lifestyle appeal with a touch of dreamy appeal.
“Combining high quality photography and video content, for their advertising and digital campaign, ecommerce shop and marketing - we created effortlessly cool.”
Developing on the creative concept and the label’s vision, every frame involved styling, campaign direction, compositions and photography. Combining precision and spontaneity, some elements planned and some unexpected (as always :)), the shoot was a thrill.
“bold, stylish, and filled with summer vibes that will leave you inspired.”
Shot across various locations, in photography and film with a committed team of crew and talent on set, check out the behind the scenes video for a glimpse of how we brought this to life.
Pixel, lending his “expertise” to this campaign, creating instant charm on set, glamourising the campaign with his melting photographic appeal, supervising producer for production and crew team all in one.
His antics would keep everyone engaged, if not distracted.
The complete process, from conceptualisation in our HQ, to the outstation location drive, the thrilling experience of the shoot riding the fun and challenge (as always), to the edit and complete post production, altogether was an incredible and memorable experience.
If you have happened to miss the final campaign, check it here!
And do feel free to write to us at team@test.pointblankproductions.in, we’d love to hear your thoughts!
