When ERD approached us for their Growing in Power calendar campaign, we knew this campaign would be a gripping experience (pun intended ;))
Centered on strength, perseverance, and boldness, a concept which truly resonates with our journey and so, inspired us to capture stimulating pictures.
The creative process began with brainstorming and conceptualising a creative direction for the campaign, an aesthetic view of the campaign and expanding on ERD’s vision – to a powerful narrative. The idea was to capture intense action shots and cinematic sequences, to showcase not just the physical side but the determination and grit it takes to grow.
““Each frame was envisioned to reflect a dynamic movement, with a stillness”
The shoot was an adrenaline-packed experience, with every crew member and talent giving it their all.
Sweat-drenched details, dynamic poses, and spontaneous bursts of creativity made the process both challenging and exhilarating. The energy on set was infectious, driving us to craft visuals that stayed true to ERD’s values.
For us at Point Blank Productions, Growing in Power was more than a project; it was a celebration of resilience and creativity. Through high-quality photography and film, we helped ERD bring their vision to life, creating visuals that inspire and connect.
We hope the campaign sparks you feeling as empowered as it left us.
Check out the visuals and we’d love to hear your thoughts at team@test.pointblankproductions.in!
