Behind the Lens: What Drives Us at Point Blank Productions
At Point Blank Productions, creativity isn’t just a job—it’s the heartbeat of everything we do. As a bespoke creative studio specializing in photography, filmmaking, and design, we believe in the power of visuals to inspire, connect, and tell stories that capture the mind. For us, every project is more than just an assignment; it’s a narrative waiting to unfold. Whether it’s an expansive campaign, a cinematic film, or a highly - intricate photography shoot, we dive into each endeavor with passion and precision. From the initial spark of an idea to the final polished output, our process is rooted in...
Continue ReadingGrowing in Power with ERD – Behind The Scenes
When ERD approached us for their Growing in Power calendar campaign, we knew this campaign would be a gripping experience (pun intended ;)) Centered on strength, perseverance, and boldness, a concept which truly resonates with our journey and so, inspired us to capture stimulating pictures. The creative process began with brainstorming and conceptualising a creative direction for the campaign, an aesthetic view of the campaign and expanding on ERD’s vision - to a powerful narrative. The idea was to capture intense action shots and cinematic sequences, to showcase not just the physical side but the determination and grit it takes...
Continue Reading
Point Blank x Coke & Caine – Behind The Scenes
When Coke & Caine approached us to capture their debut collection, a summer collective for young urban men - we instantly visualised this shoot to be more than just a classic fashion brand showcase (if you’ve worked with us before, you’d already know how we enjoy scaling new boundaries in every project, ) We conceptualised the campaign to represent more than just clothes, to be a style statement, with iconic lifestyle appeal with a touch of dreamy appeal. Developing on the creative concept and the label’s vision, every frame involved styling, campaign direction, compositions and photography. Combining precision and spontaneity,...
Continue Reading